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Certified Email Marketing Professional

A course that covers the best practices for creating and managing effective email marketing campaigns.

  • Introduction
  • Agenda
  • Benefits
  • Who Should Attend?
  • Certification
  • Reviews

Email Marketing Professional Certification is a credential that recognizes individuals who have demonstrated proficiency in designing and executing successful email marketing campaigns. It is designed to provide participants with the knowledge and skills necessary to create and manage effective email marketing campaigns that drive results. The certification program covers email marketing strategy, design, list management, automation, and analytics. Earning Email Marketing Professional Certification demonstrates expertise in email marketing, enhances credibility, and improves job prospects.

Industry Facts

  • Email marketing has a high return on investment (ROI): According to a study by the Direct Marketing Association (DMA), the average ROI for email marketing is $42 for every $1 spent
  • Email marketing is popular among marketers: According to a survey by HubSpot, 78% of marketers have seen an increase in email engagement over the past year.
  • Personalized emails perform better: Personalized emails have higher open and click-through rates than non-personalized emails. According to a study by Experian, personalized emails have 29% higher open rates and 41% higher click-through rates than non-personalized emails.
  • Mobile optimization is important: A majority of email is now opened on mobile devices, and emails that are not optimized for mobile can result in lower engagement. According to a study by Litmus, mobile devices accounted for 42% of all email opens in 2020.
  • Email automation is on the rise: Automated emails, such as welcome emails and abandoned cart emails, have higher open and click-through rates than non-automated emails. According to a survey by Epsilon, automated emails have an open rate of 29.9%, compared to 22.9% for non-automated emails.
  • Compliance with email regulations is important: Email marketers must comply with regulations such as the CAN-SPAM Act in the US and the GDPR in the EU to avoid penalties and maintain trust with their subscribers.

Overall, email marketing remains a popular and effective marketing channel for businesses of all sizes. By understanding industry trends and best practices, businesses can create successful email campaigns that drive results.

  • The specific agenda for Email Marketing Professional Certification may vary depending on the certifying body, but here are some common topics that may be covered in the certification program:
  • Email Marketing Strategy: Developing a comprehensive email marketing plan that aligns with business goals, understanding the target audience, creating effective email messages, and defining key performance indicators (KPIs) for measuring success.
  • Email Design: Designing visually appealing and engaging email messages, optimizing email layouts for different devices, using images and graphics effectively, and incorporating branding elements into email design.
  • Email List Management: Building and growing email subscriber lists, segmenting email lists based on subscriber behavior and demographics, and managing subscriber preferences and permissions.
  • Email Automation: Automating email campaigns based on subscriber behavior, setting up triggered emails for specific actions, and using marketing automation tools to streamline the email marketing process.
  • Email Deliverability: Understanding the factors that affect email deliverability, monitoring email deliverability rates, and implementing best practices to ensure that emails reach the inbox.
  • Email Analytics: Measuring the effectiveness of email campaigns, analyzing email open and click-through rates, tracking subscriber engagement over time, and using data to optimize email campaigns.
  • Compliance: Understanding email marketing regulations, such as the CAN-SPAM Act and GDPR, and implementing best practices to ensure compliance.
  • Overall, the Email Marketing Professional Certification program covers a wide range of topics related to email marketing, providing participants with the knowledge and skills necessary to create successful email campaigns that drive results.

The Certified Email Marketing Professional Certification from the International Institute of Digital Marketing and Sales (IIDMS) can offer several benefits, including:

  • Improved knowledge and skills: The certification program covers all aspects of email marketing, including email design, list building, campaign planning, analytics, and more. By completing the certification, you will have a comprehensive understanding of email marketing best practices and techniques.
  • Credibility: The certification is recognized by the industry and can give you a competitive edge in the job market. Employers and clients will have more confidence in your skills and expertise, leading to better job prospects and potentially higher pay.
  • Networking opportunities: As part of the certification program, you will have access to a community of email marketing professionals. This can provide valuable networking opportunities, allowing you to connect with others in the industry and potentially find new job or business opportunities.
  • Continued learning: Email marketing is constantly evolving, and the certification program is designed to keep you up-to-date with the latest trends and techniques. By completing the certification, you will be better equipped to stay ahead of the curve and adapt to changes in the industry.
  • Overall, the Certified Email Marketing Professional Certification from IIDMS can help you become a more knowledgeable and skilled email marketer, while also boosting your credibility and job prospects in the industry.

Email Marketing Professional Certification is designed for individuals who are responsible for creating, managing, or implementing email marketing campaigns in their organizations. This may include:

  • Email Marketers: Individuals who specialize in email marketing and are responsible for creating and executing email campaigns, analyzing results, and optimizing campaigns for better performance.
  • Digital Marketing Professionals: Individuals who work in digital marketing and want to expand their knowledge of email marketing to create more effective campaigns.
  • Marketing Managers: Individuals who oversee marketing campaigns and want to understand how email marketing fits into the overall marketing strategy.
  • Small Business Owners: Individuals who run small businesses and want to learn how to use email marketing to reach and engage customers.
  • Marketing Consultants: Individuals who provide marketing consulting services to clients and want to expand their expertise in email marketing.

Overall, Email Marketing Professional Certification is ideal for individuals who want to develop a deeper understanding of email marketing best practices and gain a competitive edge in their careers.

 

  • Upon completing the certified Email Marketing Professional Certification from IIDMS, participants will receive a certificate that recognizes their proficiency in email marketing. This certificate can be added to a participant's resume, LinkedIn profile, or other professional profiles to demonstrate their expertise in email marketing to potential employers or clients.

In addition, completing the certification program may provide participants with access to a community of email marketing professionals, where they can network, share best practices, and stay up to date on the latest trends and developments in the industry.

Finally, earning Email Marketing Professional Certification may open up new career opportunities or lead to salary increases, as employers recognize the value of hiring individuals with specialized expertise in email marketing.

Why choose IIDMS as your preferred training partner

IIDMS is a well-established name in the field of professional training and coaching. We have a proven track record of providing top-notch training to individuals and corporate clients. Here are some reasons why you should choose IIDMS as your preferred training partner for Digital Marketing:

  • Expert Faculty: Our team of certified trainers are experienced digital marketing professionals who have worked with some of the top companies in the industry. They bring real-world knowledge and expertise to the classroom, ensuring that you receive practical and up-to-date training.
  • Global Reach: Our digital marketing training courses are designed to meet the needs of professionals and organizations around the world. We have trained individuals and teams from over 65 countries, providing them with the skills they need to succeed in today's digital landscape.
  • Industry-Recognized Certifications: Our digital marketing courses are aligned with globally recognized certifications such as Google Ads, Facebook Ads, HubSpot, Hootsuite, and many others. This ensures that you receive training that is relevant and recognized in the industry.
  • Flexible Learning Options: We understand that professionals have busy schedules, so we offer flexible learning options to accommodate your needs. You can choose to learn in a classroom setting, online, or through our Trainer at Home mode of learning.
  • Wide Range of Courses: We offer over 150 courses in digital marketing, including topics such as SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, and Analytics. Our customized training programs ensure that you get the training you need to meet your specific business goals.
  • Post-Training Support: We offer post-training support to our clients for six months after they complete their training. Our team of experts is always available to help you with any questions or concerns you may have, ensuring that you get the most out of your training.
  • Join the thousands of professionals who have benefited from our digital marketing training courses and take your career to the next level with IIDMS.

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AED 510.00

Course highlights:

  • Original Price: AED900
  • Discounted Price:AED510
  • Language: English
  • Certificate: Yes
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